This is a new product and I think it may be on sale 2/$2 as part of a monthly deal at Walgreens, but I’m not 100% sure. Even if it’s not on sale right now, we may be fortunate enough to find an even better deal. BTW, I like stuffing a gum coupon in my wallet, just in case I need to stop unexpectedly to grab a pack. It kills me to pay a buck or more for a pack of gum in a jam.